Leading with Strength and Kindness

In today’s evolving business landscape, women are stepping into leadership with resilience, empathy, and purpose. Basak Gurbuz a seasoned international lawyer with nearly two decades of experience at global companies like Disney, Visa, and Cencora, shares her journey of overcoming bias, mentoring the next generation, and advocating for equal opportunities. In this conversation, she reflects on the importance of lifting other women, the power of staying true to your values, and why kindness and courage are essential for lasting change.

1. Can you tell us a bit about yourself and share how you actively support and empower women in business, and why this mission is important to you?

First of all, I’m a woman, and I believe a strong one. That identity deeply shapes the way I see the world and my responsibility within it. I accepted this interview because I genuinely want to support your initiative. You’ve inspired me. You’re young, a mother of two, thriving in your career, and full of energy. That strength resonates with me, and it’s exactly what motivates me to empower women everywhere.

Supporting women, not just in business but in all aspects of life, is essential. I’ve always believed that when the women in a family — whether it’s the mother, sister, or daughter — are fulfilled and supported, everything around them flourishes. Good energy starts with them.

Professionally, I’m a lawyer with 19 years of experience working in international business environments. I’ve held roles at companies like Disney, Visa, and now Cencora. I’ve always loved my work and knew early on the path I wanted to follow. But I also understand that not all women feel that same clarity. That’s why I actively mentor and support those who might be unsure about their direction or struggling to find their voice.

I try to lead by example, taking on challenging roles, navigating complex environments, and mentoring younger professionals along the way. I was lucky to have incredible mentors when I started out, and I feel a deep sense of duty to pay it forward. In today’s uncertain political and economic climate, especially in my country, many young women are anxious about the future. I always tell them that if there’s a will, there’s a way. Keep going. Keep dreaming. We need equal opportunities for women to thrive, and I’ll always advocate for that.

2. Can you describe some of the biggest challenges you’ve faced as a woman in your professional journey, and how you’ve overcome them?

One moment that stayed with me, and I think it always will, was my first job interview after graduation. I applied to a reputable local company and made it to the final round alongside a male candidate. We both took an English exam, and I scored higher. Yet, despite this, they told me they preferred to proceed with the man.

Their reason was simple: “You’re a woman. You’re young. You’ll probably want a family soon. That’s a risk.” That rejection didn’t just hurt, it felt deeply disrespectful. It was a wake-up call about the biases women face simply because of who we are.

There have been several times when I felt my presence as a woman in some platforms were found unusual or rarely overlooked especially when I was much younger. I never let them pass quietly…. I speak up, not aggressively, but directly. I’ve learned to say things like, “Your attitude makes me feel uncomfortable,” and then continue presenting my thoughts. I believe in pushing back, respectfully but firmly. That’s how change begins.

3. What does ’empowerment’ mean to you personally, and how has that definition evolved over time?

Empowerment, to me, means having the freedom and confidence to be who you truly are, to make decisions, and to shape your own path. Growing up, I was surrounded by strong women. My mother and my two incredible grandmothers were incredible role models. Over time, I’ve come to realize that empowerment isn’t just about strength. It’s also about awareness, understanding your worth, and recognizing your potential.

Today, I see more women embracing their power, and that’s incredibly encouraging. I also see positive changes in society through diversity and inclusion initiatives. Still, it’s important to recognize that we need to build this future together with both women and men. We each bring different strengths, and real progress comes from working in synergy.

4. How can organizations create more inclusive environments that support the growth and leadership of women?

Creating an inclusive environment requires intention and action. Organizations should invest in women’s development through mentorship programs, leadership training, and coaching tailored specifically to women’s needs. Round tables, women’s committees, and support networks can offer space for sharing, learning, and growing together.

Most importantly, companies must ensure that leadership opportunities are accessible to women. Having more women in executive roles brings different perspectives and approaches to the table. Not better or worse than men’s, just different and equally valuable. Diversity leads to unity, and unity leads to better outcomes. Inclusion should be part of every organization’s core values.

5. What advice would you give to young women aspiring to enter leadership roles in business?

Keep trying. Never give up.

I’ve had to reinvent myself more than once. I moved to Istanbul, changed paths, and focused on international companies. I never let my personal life, whether I’d get married or have children, be seen as a weakness. I learned early on that life isn’t always fair, but hard work and resilience do pay off.

You may not win every time, but your time will come. Believe in yourself, even when others don’t. One quote that has always stayed with me is from Walt Disney: “If you can dream it, you can do it.” That has been my motto, and I still believe in it today.

6. Do you feel that men feel threatened by this women’s movement?

Yes, some do. And I want to be clear. We’re not here to take anyone’s place. We’re here to build our own. This isn’t a battle, it’s a collaboration. Men and women can achieve so much more when we work together.

Some men may feel uncomfortable because they’re not used to seeing women step into power. But that’s not a reason to stop. Even if you don’t always receive kindness, always give kindness back. Speak up with confidence and compassion. I will again quote from a Disney classic, Cindirella, : “Have courage and be kind”.

And last but not least, do not be afraid of strong women, but maybe of some future AI Robots (of course, I am joking).

Bianca Bonta (Ruta)

Share the Post:

RELATED

STAY UP TO DATE